Tuesday, April 26, 2011

We never need a product - only what the product can do for us

I just made this slide and thought you might like it. It´s an important part of strategy and marketing to not be too hooked up on the product benefits and features, but to instead research the market properly and understand how the product fits into people´s lives and make things better, bigger, richer - both in a practical and emotional way. Never forget to ask what problem you are solving for the person who you want to shop your stuff!

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