Wednesday, May 1, 2013

Garbage turns into gold

I found this interesting report at trend spotter Cassandra Daily. A great way to start living more sustainable:

Urban residents worldwide generate 1.3 billion tons of garbage per year. At this rate, The World Bank estimates that annual waste tonnage will reach 2.2 billion by 2025. To reduce this level, new services that encourage city dwellers to alert others of unwanted, but still usable, items have emerged, thereby upcycling potential waste to keep it out of landfills.
Goedzak: Too often, people throw away items in good condition rather than donating or selling them. To prevent this, Simon Akkaya of Dutch design studio Waarmakers created Goedzak, a translucent bag with a yellow stripe that signals to passersby that the contents have value. People are encouraged to fill Goedzaks (which means “do-gooder” in Dutch, and combines the words for “good” and “bag”), and leave them on curbs for others. Akkaya and his partner Maarten Heijltjes also are piloting a program with a chain of secondhand stores in Amsterdam, through which bags are collected and the items within them can be resold or recycled.

Trashswag: Trashswag is a Toronto-based website and app that crowdmaps items and materials that have been abandoned on curbs. Users upload photos of disposed goods, write accompanying descriptions, and pin them on a map. There’s also an option to report objects via email or Twitter with the hashtag #trashswag. By signing up for email alerts, users can discover what’s currently available in their areas. Founder Gavin Cameron came up with the idea when working on a project with artists who texted each other pictures and addresses of useful items left on the street. Cameron hopes to expand the “Craigslist for dumpster divers” to other cities.

ReBountyReBounty is an app that lets New Yorkers list and find items they no longer want or have spotted on the street. Much like with Trashswag, users can upload pictures and descriptions to the site, through the app, or via email. They also can receive alerts to stay informed about unwanted goods found by others. What sets ReBounty apart, however, is the ability to contact item owners directly, thereby allowing for a wider—and potentially more valuable—variety of objects to be posted. The app, still in beta, won Best App for City Crowdsourcing at Reinvent Green, a sustainability hackathon where it was created last year.

Wednesday, April 17, 2013

Ad placement gone WRONG

II found this on Quirkology blog. Too funny!! Or tragic... 

"@Letitia_Potorac brought my attention to this great site containing unfortunate positioning of ads and CDs.  Here are my favourite three….



Second hand shopping get styled by new app - Instagram meets Gumtree

For several years we have seen houses being styled into perfection just before going on the market. A flat that looks dull is quickly transformed by new white cushions and a vase full of lilies, perhaps a bowl of limes and a smell of cinnamon.

We all know the real estate agents are faking it, and that the apartments will look just as dull the minute the kids toys are spread around the house and the flowers have died. But still... we love beauty, and we love the feeling of possibility - of potential glory.

This is why a new app for second hand sales - think Gumtree - that combines sales with the power of filters like the once at Instagram, is making purchasing old stuff more glam! The new Swedish app Osom presents your used old bikes and lamps in an appealing way, as if they were art objects, and this will lure the eye, the brain and the common sense.

I find shopping online boring since the objects are presented against a sterile white background, without the holistic touch of senses you get in a normal shop, and upon that you will pick the item up in a beige box at the dreadful post office! But with this kind of app, screen shopping will get more interesting. I will fore sure love the product more,  having got the first impression of it in an emotionally attractive setting. What about you?

Wednesday, April 10, 2013

Turn a potato chip into an experience - beautiful and brilliant packaging

Today I am in love with this packaging design! In times of consumer needing to be constantly entertained, involved and engaged, a brand has to use every opportunity to stop them on their hamster wheel. To get their desired attention for another second. This is a brilliant way of making a generic product more interesting.
This Icelandic brand of chips eliminate the problem of loud crunchy noise and full on dirty hands digging into shallow chip bags; it's a box that folds out into a bowl! 

Monday, April 1, 2013

Sorry for not posting

Hi everybody. I have not posted in a while; I am just too busy at the moment. Promise to be back soon :)

Tuesday, February 26, 2013

Love Branding book 5 Us dollar

My book "Love Branding" is now for sale at Amazon, Kindle version. Only 5 dollar!! Unfortunately the format is a little odd... if you prefer me sending you a pdf, just email and I send a paypal request. Thanks

Wednesday, February 20, 2013

Can I have a pizza and that blue table please?

Springwise reported in their latest newsletter about a pop-up restaurant in Netherlands that is not just letting diners choose the dish, but also the furniture, the table cloth and the decoration. Interesting how bored we all must be to need all these odd little unnecessary enjoyments to make life a little richer. I guess deep down the pleasures from love, a dip in the sea or a hug will be what really counts, but in a society hungry for multiple impressions, we need more, more, more. Cool idea for sure :)
Created by Oatmeal Studio, the café was erected as part of last year’s Nordic Film Festival and aimed to make the experience of eating out more customizable for diners. Upon arriving, customers filled out their preferred furnishings – and meal choice – in pencil onto a paper slip, much like the process found in the Ikea store. As well as selecting from a range of tables, chairs and decorations, diners could cut their own tablecloth from wallpaper hanging from the walls. The space invited those using it to personalize it according to their tastes, providing a more engaging experience for diners, as well as doubling as a showroom for Ikea – despite the company not being officially involved in the project.
While the festival is now over, the IkHa restaurant is still available to hire. How else can others in the hospitality industry offer customers a greater role in designing the spaces they use?"

Oh, and the cute pic is just to cheer you up :)