TREND: Make it easy to be green and win the customer´s heart

One of the 2010 trends predicted by Trendwatching was: "Eco-Easy: Time-strapped consumers want to be ecologically conscious but don’t want to expend time or effort in doing so, creating a market for products and services that make it easy to be “green.”

Yesterday I met a young man who runs a business selling organic clothes for the work place (uniforms and so on), which is an excellent example of the trend eco-easy. This guy had managed to find a cheap deal on good quality shirts, which made the eco choice even easier, and he told me that organic clothes last much longer, since chemicals tear down the fabric when washed. Hmm. Good stuff! Both a rational and an emotional choice.