Sunday, September 12, 2010

Get ahead of the curve by researching people´s feelings, says Mark Bouris

I listened to fabulous Mark Bouris from The Apprentice at a conference yesterday. He pointed out that the key to success in business is "looking for signs", which allows you to "know before you get there, and to get ahead of the curve." He was also strong in his opinion that most economics don´t spend enough time to investigate how people feel. "You can´t control the circles in business, but you need to know how to manage them", he said, and one way was to research and sense the meaning of now, to understand the movements of the future.

This is what my book "Love Branding" is about; it talks about the value of emotional connections to attain customer love, and that without understanding of human behaviour you will not be able to connect with anyone´s feelings. More about the book on

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