The domestic tourism industry is suffering. In times when the Australian dollar is strong as the Hulk, lots of Aussies go instead overseas for leisure and pleasure. Better see the world, when it´s for sale... 49% Aussies now has a passport, an increase of 16% over the previous year (2009-10), and outbound trips have doubled in ten years. Departures are forecast to increase by 13% to 7.1 million in 2010. Expected growth: 4% a year 2009-2019. 70 % of babyboomers are planning to go overseas when they retire.
According to National Visitors Survey, the most popular destinations are NZ (16%), Usa and Canada (11%), Indonesia (9%) and Uk (7%).
So Australia are losing the Australian market to the world, making it hard for the local tourism industry. Upon that Japan is a country in deep financial trouble, making the Japanese tourists who normally visit The Gold Coast, stay at home.
One domestic sector that is growing though, is day trips, that are back in fashion after a down period. This is good news for restaurants, shops and the domestic airlines who can take us back and forth in no time. IBISWorld has predicted a boom for the industry next year, with 9 % increased revenue. 92 % of baby boomers want to travel around Australia during their retirement, according to ANZ.
How can your brand benefit from the fact that Aussies are becoming more international? How can you attract the day trip crowd?
So Australia are losing the Australian market to the world, making it hard for the local tourism industry. Upon that Japan is a country in deep financial trouble, making the Japanese tourists who normally visit The Gold Coast, stay at home.
One domestic sector that is growing though, is day trips, that are back in fashion after a down period. This is good news for restaurants, shops and the domestic airlines who can take us back and forth in no time. IBISWorld has predicted a boom for the industry next year, with 9 % increased revenue. 92 % of baby boomers want to travel around Australia during their retirement, according to ANZ.
How can your brand benefit from the fact that Aussies are becoming more international? How can you attract the day trip crowd?
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