Second hand furniture at IKEA to save the planet

On Aug. 28, the Swedish furniture giant began selling second-hand IKEA products online in Sweden. IKEA claims this fit with the company's environmentally-friendly ethos. "It is about taking an environmental responsibility for how our products are used in the longer term and making it easier for our customers to do their part for their responsibility towards the environment," says a representative for the brand.
Drivers behind this trend is obviously that people care about the environment, but also that they care about their financial state. I would also say that it is a way for the brand to show that it is innovative and in line with time, doing new things, stretching their mind.

Read more: http://newsfeed.time.com/2010/09/02/ikea-to-sell-second-hand-ikea-furniture/#ixzz0yt36P2SR