Tuesday, September 14, 2010

How do you sell to baby boomers?

"Businesses need to be attuned to the huge demographic changes that will drive damand. We are now standing at the start of one of the biggest demographic changes of the era as millions of baby boomers move into their cashed-up retirement looking to enjoy this phase of their life now work is over and the kids have left home."

Kate Mills, Editor BRW

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