I regularly check in on the very interesting blog Neuroscincemarketing, and today Roger Dooley is showcasing brilliant marketing projects from Sweden so I need to spread the word :) He writes about Volkswagen´s http://www.thefuntheory.com/, a project supporting fun marketing.
"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better."
Hah! Wonder what the strategy is behind that, but guess it´s about rubbing the brand against something that makes people smile, to kind of hypnotise people to smile when they think of the brand. Simple NLP techniques...
In coaching we use encouragement instead of punishment to change behaviour, since what you give attention to will expand, and if you only talk and think about what NOT to do, that´s more likely to happen.
This campaign for safe driving is excellent, and the winner of The Fun Theory project´s contest:
Or what about this wonderful idea, making people choose the healthy way:
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