This morning I once again passed by the asian man who sits outside the Supré shop on George street in Sydney, and who every morning has a new written message to people rushing off of work. Today it was a simple 'patience', but still so powerful. Just what I needed...
Thought provocing questions has been used before to grab people´s attention, but I believe it should be used more often. Sure, we wish o laugh at funny ads, but in a me-focused world consumer involvement is the way into people´s heart.
This campaign from http://thinkagain.theatlantic.com/ is one example:
No comments:
Post a Comment
Thank you for your insights :)
Note: Only a member of this blog may post a comment.