Monday, February 28, 2011

Question people to get their love - The Atlantic Project

This morning I once again passed by the asian man who sits outside the Supré shop on George street in Sydney, and who every morning has a new written message to people rushing off of work. Today it was a simple 'patience', but still so powerful. Just what I needed...

Thought provocing questions has been used before to grab people´s attention, but I believe it should be used more often. Sure, we wish o laugh at funny ads, but in a me-focused world consumer involvement is the way into people´s heart.

This campaign from is one example:

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