Most who read this blog are probably already subscribers of Trendwatching.com briefings, but this might be interesting for you. Through the document I found several insights on how the 'citysumers' are:
- time-starved
- choicerich
- smartphone clutching
- embracing products, services and experiences that are more daring, more mature, or just more relevant to urban culture
- wish to temporarily leave the city and enjoy some peace and quiet with nature and clean air
- savvy
- wired
- superspontaneous
- seriously space-deprived
- addicted to the here-and-now experiences
- seek choice and freedom, flexibility and rawness, unrestricted opportunity and the Next Big Thing
- has an “enjoy life” fun lifestyle
- up for brands that challenge, thrill, titillate, or even shock. At the very least, brands need to show some personality, loosen up and embrace urban culture
- identity will often be closely tied to a city's culture, its brand, its heritage, its 'being'
- everincreasing amounts of time spent online
- enjoy connecting with other, real-life human beings, and embrace the choice, the excitement, the frenetic pace, the spontaneity, the chaotic vibrancy offered by urban life
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