Best way to engage your market - play games!

Social gaming is serious business nowadays, for people of all ages. We love to play games, enter contests and get the feeling of beating the system. That people like this is nothing new, we have been competing in sports, betting on horses and played monopoly for ages, but the games are now moving into the digital world, and are suddenly becoming a brilliant way to engage with consumers. This is one example, a location based game letting people hunt for a mini car in Stockholm.