Thursday, January 20, 2011

Subaru ad breaks the norms

Yesterday I was shown this beautiful ad from Subaru:

I like how the ad is different from what is expected. Research has found that most car mirror each other, so it feels fresh to do something out of the box.

Brand guru and author Martin Lindstrom once researched 60 different TV commercials produced by 20 car companies and he found remarkable similarities in their approach. “Each one had a scene in which the new, shiny, and seemingly driverless car guns its way around a hairpin turn in the desert, sending up a dramatic little cloud of dust – poof. The thing is. Though the type of car might have differed, that scene was exactly the same in every single commercial. Same swerve. Same turn. Same desert. Same dust cloud.”

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