I was on TV!

This morning I was on Today Show to talk about how our personality is defined by biology and how this can lead to more understanding and love in our relationships: http://today.ninemsn.com.au/videoindex.aspx?videoid=131ddac1-6152-4a23-8a1b-33534575c43c. I find this highly relevant in marketing as well, since you can not just define customers depending on age or lifestyle. If you also consider differences in personality you will be able to reach their heart.

In the greenroom I ran into the trend spotter Mark McCrindle who was there to tell us about the 5 main trends for the decade. Check out http://www.mccrindle.com.au/ Lovely man!