What is a Hipster nowadays?

According to Cleo a “hipster” is a person associated with thick-rimmed specs, art school, skinny jeans, obscure references, plaid shirts and Vice Mag. Cleo claims “the hype around hipster types has pretty much reached saturation point – it´s as overplayed as Animal Collective and as silly as those ironic moustaches. Frankly, we no longer care…”

But marketers care… The design agency Josephmark is looking for Hipsters for a project:

“Can you put on a pretentious, bored, nonchalant, AMERICAN accent? Think Hipster. Record your vocal chords and send them through. You will be paid in hugs, glory and cash. Some of the lines will be:

“People think I’m rude because I don’t respond to them… but it’s just because I have nothing to say to them.”

“Sometime I just put my headphones on without listening to any music, just so people won’t want to talk to me.”

“I only eat organic produce. It’s better for me, and for the planet.”

“Yeah, I just spent the whole afternoon making these little animals badges out of found pieces of felt and ribbon.”

“I’m thinking of getting a tattoo of the word “helvetica” on my chest, but use Arial as the font… because it’s ironic.”

“Check out this case I got for my iphone. It’s made of wood right? But then it’s coated in plastic and painted to look like fake wood.”

Still not sure what a Hipster is? Cleo is presenting all the things a Hipster has or do: Eye-grazing fringe, Oversized sweater, Self-hemmed vintage dress, Pigeon-toe pose, Hippie headband, Stockings, Zines, Fixie (bicycle), Polaroids, Clear wayfarers, Vegan food, Record player, Lace-ups, Hatred of Ed Hardy, Canvas book bag, Mixtapes, Left-wing t-shirt, Calculator watch, Asahi beer, DJ, Muso, Crafty minx, Un-kept hair, Skinny scarf, Designer blazer, Fingerless gloves and Fair-trade coffee.

Does it sound like you? Then, give the design agency a call...

Are you a brand, selling products? Ask how you are meeting the hipsters? Should you? I don´t have numbers of how many they are, but I have a feel they will lead all the others quite soon. They are curious and left-centred, leaders.

Wikipedia: Hipster is a slang term that first appeared in the 1940s, and was reincarnated in the 1990s and 2000s often to describe types of young, recently settled urban middle class adults and older teenagers with interests in non-mainstream fashion and culture, particularly alternative music, indie rock, independent film, magazines such as Vice and Clash.