Tuesday, September 27, 2011
There are sooooo many crap ads out there! Perhaps they work, and the ROI goes through the roof but it´s just stupid, simplistic, deepening shitty values and driving people to buy for the wrong reasons. I´m ashamed sometimes of the rubbish. I wish to change things, but is it possible? Will The Good Guys keep on singing? Will K Mart still have fake people fighting about bargains as if they were retards? Will beer brands keep on offering guys hats and key rings? Who dares to break the traditions? Maybe it´s not even a good thing? Perhaps my ad ideas aren´t efficient, maybe I´m the one on the wrong track.
In Cannes I saw so much fabulous work I´m still a believer, but after a night with Australian TVC´s I´m numb and want to stay under the doona.