Friday, September 16, 2011

Cool stats on QR codes

QR (Quick Response) codes... Are they any good? I remember reading about a recent study saying 11 percent of people use them, which I think sound pretty good actually. When we learn how it works and get over the "fear barrier" that is always present with new methods and technology I guess they will boom. 

The infographic to the left is from Lab42, published a couple of months ago. The research was conducted from July 28, 2011 to August 1, 2011 amongst social network users in the United States.

An example from on how QR codes can be used:

Tesco’s Subway Virtual Store: Grocery store shoppers, particularly in cities, face two fundamental problems: making time to get to the store, and transporting groceries home from there. Though delivery services are gaining momentum, many shoppers still prefer browsing the shelves to find what they need. To address this conundrum, the owners of Tesco grocery stores in South Korea turned convention on its head: instead of bringing customers into the store, they decided to bring the store to their customers. They created virtual grocery shelves in high-trafficked subway stations, stocked with QR-coded virtual goods. Smartphone-holding commuters can peruse the “shelves” and scan the items they wish to purchase to trigger direct home delivery.

Read this online at

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