Oh, how BEAUTIFUL isn´t this ad for the perfume Jádore (Dior)....
Using celebs as a marketing strategy is tricky - research has shown that those ads actually often perform worse than others. (Check the post: http://howwemove.blogspot.com/2011/04/why-celebrity-ads-do-not-perform-better.html ) It´s a lazy way of getting attention from the audience, and it´s not engaging or involving anyone, hence not doing anything for the brand than giving it attention for the moment. It´s an old fashioned and tired strategic platform, not going further down the marketing funnel.
This is btw my Love Branding funnel :)