Tuesday, September 20, 2011

Telstra´s new look - energy, youth, colour


Ah, I actually like Telstra´s new look, and especially the use of the word "amazing". I love that word and I haven´t seen it being used in ads before. It feels right, young, as most Aussies speak - which is why the rebranding may lead to the wanted "emotional connection" with the audience. It´s just like Australia - intense, full of energy and light. So so so so different from the old Telstra.

No comments:

Post a Comment

Thank you for your insights :)

Note: Only a member of this blog may post a comment.