Friday, December 3, 2010

2011 - What brands need to know about next year

Trendwatching released its 2011 consumer trends the other day. Here are the 11 trends to embrace and follow for next year:

In 2011, there will be no excuses left not to be kind as a brand.

Are you ready for hundreds of millions of more daring, more experienced consumers? And that's just one side effect of rapid global urbanization...

Flash sales, group buying, GPS-driven deals: in 2011 pricing will never be the same...

In 2011, expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets...

In 2011, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or 'real world', that helps them display to peers their online contributions, creations or popularity... 
As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in 2011 to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments...
SOCIAL-LITES are all about discovery, as consumers become curators; actively broadcasting, remixing, compiling, commenting, sharing and recommending content, products, purchases, experiences to both their friends and wider audiences...

In 2011, brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale...

With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, 2011 will see full-on PLANNED SPONTANEITY...

When it comes to 'green consumption' in 2011, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way...

2011 could be the year when sharing and renting really tips into mainstream consumer consciousness...

For more bout this, and for great examples, go to

Also JWT has a new top list of trends for 2011. The headline is "Space Market" and here are the trends in short (you need to buy the report to get more information, but there is a video on their blog explaining a bit more.

1. All the world´s a game
2. The urgency economy
3. Non-commitment culture
4. Eat, pray, tech
5. De-teching
6. Retail as the third space
7. Creative urban renewal
8. Worlds colliding
9. Hyper-personalization
10. Out-sourcing self control

Blobal supplier of consumer, product and media intelligence Mintel´s 9 consumer trends, article here.

1.  Prepare for the Worst
After the global recession, a renewed emphasis on prevention will drive consumers to think defensively.
2.  Retail Rebirth
Discounting is a no-win battle against the internet. Shops need to get more creative to lure consumers.
3.  Where It's App
Smartphones are becoming the dominant mobile force.
4.  No Degree, No Problem
Consumers will question higher education's ROI and alternative channels for learning will gain credibility.
5.  On Her Own Terms
Women are earning and learning more than men, creating new gender roles in business and consumerism.
6.  Retired for Hire
People are working beyond retirement.
7.  The Big Issue
Our attitude toward weight is polarizing - the super-healthy against the eternal appeal of indulgence.
8.  Garden State
Modern city dwellers have a growing love of gardening and a need for nature.
9.  Who Needs Humans
As we move into an ever more digital era, automated technology has machines replacing people?

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