Saturday, May 21, 2011

Leo Burnett is my new Hero

I met a strategist colleague at Leo Burnett yesterday and got curious about a huge selection of apples - real one and ones made of wood or glass. What about the apples, I asked, and my friend told me that Leo Burnett started his business during the big depression (1935 actually) and to help people he always offered visitors a box of apples.


He was named by Time magazine as one of the 100 most influential people of the 20th century.

In Adland by James P Othmer I found some beautiful quotes from this hero:

"Steep yourself in your subject, work like hell, and love, honor and obey your hunches."

"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimation of people  and won´t do very well in advertising."

"Good advertising doesn´t just circulate information. It penetrates the public mind with desires and beliefs."

Leo Burnett Sydney is run by the lovely Todd Sampson who I am sure has a heart just as big.

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