Monday, May 9, 2011

Brilliant campaign on how to increase usage of old fashioned mail

The Swedish post office wanted to increase the use of regular mail, which in the age of instant messages, text messages and social media channels, is no easy feat. Akestrom & Holst Stockholm created a campaign that attempted to make sending regular mail more fun, with twizzlers! Select a twizzler taste, decide how long the twizzler you want to send, write a greeting and the twizzler gets send to your friends house within four days

  • Client The Swedish Post

  • Agency Akestam Holst, Stockholm

  • Production From Stockholm With Love
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