The Swedish post office wanted to increase the use of regular mail, which in the age of instant messages, text messages and social media channels, is no easy feat. Akestrom & Holst Stockholm created a campaign that attempted to make sending regular mail more fun, with twizzlers! Select a twizzler taste, decide how long the twizzler you want to send, write a greeting and the twizzler gets send to your friends house within four days
URL http://www.gladjespridaren.se/remmar/eng/
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