"JALA PRT, (Jaringan Nasional
Advokasi Pekerja Rumah Tangga) the National Network for Domestic Workers
Advocacy in Indonesia, is running a print advertising campaign featuring
domestic workers metaphorically wrung out in unjust work environments. “When
domestic helpers themselves need help”.
Credits
The Jala PRT campaign was
developed at Ogilvy,
Jakarta, by executive creative director/copywriter Gary Caulfield, executive
creative director/copywriter Jagdish Ramakrishnan, copywriters Purnadyka
Anantha and Pribadi Prananta, art directors Ridward Ongsano, Nicholas Kosasih
and Alfa Aphrodita, photographer Handri Karya,
retoucher Heru Suryoko, prop master Aldo Ikhwanul Khalid, account executive
Arianna Christanti, working with JALA PRT educator Lita Anggraini.
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