Saturday, April 7, 2012

Best toy catalogue cover EVER

I am today sending my love to the Swedish company Leklust who has produced this extraordinary cool catalogue, with men cooking at the little stoves and girls driving trucks. And "mum" is simply dressed up like Spiderman :)

This would be impossible in Australia, where we have loads of housewives and a macho culture. I love that you can be really feminine here and that men pay for your drinks, because it makes you feel protected, but if the result is that we are not valued equally it´s not worth it.

Anyway, that´s another debate... For now, just study this cover and LOVE it.

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