Wednesday, June 8, 2011
Why does brands say they are something they are not - Michel´s cafés does NOT have mega hot barristas
But some ads are just too fake. Like Michel´s cafés who have marketed their venues with a promise of having super hot male barristas making the coffee. In TVC´s women have swoooned over goodlooking models. In the ad to the left we see an Italian looking hottie with eyes insinuating...
But when you get up to the counter at a Michel´s café you are most likely being met by a young girl or an old lady. No hot men. I´ve been observing the Michel´s cafés for a long time now, since I think it´s such an odd brand promise. Why say your brand is sexy if it´s not?