Thursday, June 9, 2011

Innovation Extravaganza: Another awesome trend brief, don´t forget to read

Yay, the new trend briefing from is out. One of my favourites, always filled with great examples backing up the conclusions, instead of simply fluffy predictions. Useful and powerful.
 The June issue says: "Innovation is the only way to survive in an ever more global, competitive business arena. By innovation we mean anything that will get consumers spending, and preferably the kind of spending that involves your products, services and experiences."

Read the whole briefing here: 

I love the part of thecash-less trend. For example, in March 2011, the Denmark Post launched digital stamps that can be purchased via text message. A code is sent to the user which can be written on the envelope instead of a traditional stamp. And in time for the London 2012 Olympic Games, Samsung (in alliance with Lloyds TSB bank and Visa) is set to start selling smartphones which can administer contactless payments in over 60,00 locations around the city.

Source: One of the world's leading trend firms, sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.

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