Friday, December 23, 2011

Vending machine (yes another one) gives treats to old people

Mashable just reported on this awesome campaign. Another one using face recognition (just like the Share Happy vending machine that gave free icecream to people who smiled). This one is not encouraging any positive behaviour, but it´s still a little bit of fun :) Poor kids...

"Kraft is employing a unique vehicle to publicize the first Jell-O dessert made just for adults: A vending machine that doles out the treats, but only to those of a certain age.
The company sampled the dessert, called Temptations, in Chicago and New York. As the video above shows, the machine uses facial recognition technology to make its determination. Kraft worked with Intel on the effort, which was conceived by ad agency Crispin Porter + Bogusky, which had previously created the Jiggle-It app for the iPhone and iOS.
The video, which details a trial run in Chicago, benefits from the current viral video trend of exasperatingchildren, though there’s no cussing this time around.
Age recognition is just the beginning for the Kraft/Intel partnership. As detailed earlier this year, the two are working on another machine that reads faces to suggest meals for grocery shoppers. (An elderly man might get a different recommendation than a young woman, for instance.)"
I wonder where this campaign comes from... What insight about people, what strategic idea? Is it the fact that grown ups want to stay childish forever in our culture of youth? Is it that they need treats since the world is going under and there is no superhero president to save you so you wish to become a child again? Is it that adults are jealous of their kids for always getting the lollies? Is it...? I don´t know... What do you think? 
Perhaps it´s simply a result of a technological innovation....

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