Tuesday, December 27, 2011

New XXXX Summer attracts the hipster generation

Creating ads for the young in Summer 2011/12 is easy: a bunch of cool kids laughing, doing odd things, looking really confident, just like in this fresh version from beer brand XXXX Summer. Ah well... could be any Summer really. Showing us the happy leaders of a generation living the Dream :)

Except for that ads through history has been picturing families and couples, but have the last decade been predominately showing friends, friends, friends. The centre of our world. Watch this super interesting slideshow on advertising through history:

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