Wednesday, July 20, 2011

Simple but effective campaign: A giant rubber duck - smiles guaranteed (showcased at Cannes Lion 2011

The Independent agencies were showing some great work at Cannes Lion 2011. One cute project created by Special Group in Auckland is The Rubber Duck, an event/BTL campaign/ad for a radio channel. To attain a lot of attention for little money, and still be truthful to the brand value, the agency decided to create a massive rubber duck and let it float around the harbour for a week. Result: Lots of interest, media coverage and social media flow. And smiles...

Another film from the same radio channel:

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