Friday, July 1, 2011

An emotional sofa - IKEA is a winner

This ad recently won an award in Australia. Since it´s Swedish I need to post a note about it... But I also like that the copy is about the emotional value of a couch rather than simply about the product.

Agency: Three Drunk Monkeys
Client: Ikea
Creative Director: Jay Gelardi
Art Director: Becky Alperstein          
Copywriter: Henry Kember   

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