Lower stress and increase testosterone if you want your brand to be a winner

Testosterone is a great hormone to have around if you wish to win, be successful at work and focus hard. But if your body is full of the stress hormone cortisol, a high level of testosterone is not that good after all, writes Newsweek (July 18 2011).

To balance your cortisol and testosterone, you could according to professors at Colombia University, eat whole grains and cut out coffee to lower the stress hormones, and take vitamin B to raise testosterone.

A winner is most times calm and dominant, so even if you are passionate, reduce the jumping around and speaking in 300 km per hour. Enter a "power pose" and go for the pitch.

The same principles should work for the relationship between brands and customers as well. The brain relates to things as it relates to people; the same psychological rules can be applied. Which would mean that strong brands that ooze dominance and calm are winners. The once nervously jumping around trying to grap our attention are not... Calm signals confidence.

I haven´t seen any research on it, but if you at least wish to win the pitch, skip the coffee and sugar, eat your multigrain toast for brekkie, exersise, and speak slowly. Other tips from Internet:

"Take anti-stress supplements like B vitamins, minerals like calcium, magnesium, chromium and zinc, and antioxidants like vitamin C, alpha lipoic acid, grape seed extract, and Co Q 10. Adaptogen herbs like ginseng, astragalus, eleuthero, schizandra, rhodiola and ashwagandha help the body cope with the side effects of stress and rebalance the metabolism. These supplement and herbs will not only lower cortisol levels but they will also help you decrease the effects of stress on the body by boosting the immune system."