Thursday, August 19, 2010

The era of connection - online

Stunning data show that people today have a very close relationship with their tech gadgets...

- One in three women check Facebook first thing after they wake up – before brushing their teeth or going to the bathroom.
- Nearly 40 % admit they are Facebook addicts.
- Almost 49 % of women felt that it´s ok to keep tabs on a boyfriend by having access to his account.
- Australians are now spending four times longer connecting with friends through social networking sites like FB and Twitter as on email. (41.6 min/10.1 min)
- One in four think their smartphones ”felt like an extension of their brain or body”.
- 3 % had named their iphone, 9 % were patting it, 8 % have been thinking that "their iPod was jealous of their iPhone"

At the same time as we are getting more and more connected through technology, our in real life connections are suffering. Having no real friends is a bigger health risk than obesity and alcohol addiction. But I still don´t see a backlash from our social networking anytime soon...

Source Cleo September (research from Stanford uni, Mark McCrindle and Oxygen Media/Lightspeed Research.

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