The demographer Bernard Salt published an interesting article in The Australian today. He speaks about that the Aussie population is growing faster in 4 age groups, which is now changing the consumer landscape."The first growth cohort is kids. We are simply producing, and possibly importing, more kids now than we did in the middle of the decade."
"The second cohort that expanded rapidly over recent years is the 24 to 28-year age band, which sits squarely within Generation Y. This is student heartland. It is also the target group for permanent migration and temporary workers. Growth in the 24 to 28-year population between 2006 and 2009 averaged 13 per cent, or double the national average."
"The third area where there has been significant growth is in the 60-65 cohort. Within a decade the number of 62-year-olds will be closer to 300,000."
"The fourth area of hyper growth is in what can only be described as the frail elderly. The baby population might have exploded by 11 percentage points between 2006 and 2009, but the number of people aged 100 and over jumped 53 per cent from 2440 to 3739."
"The second cohort that expanded rapidly over recent years is the 24 to 28-year age band, which sits squarely within Generation Y. This is student heartland. It is also the target group for permanent migration and temporary workers. Growth in the 24 to 28-year population between 2006 and 2009 averaged 13 per cent, or double the national average."
"The third area where there has been significant growth is in the 60-65 cohort. Within a decade the number of 62-year-olds will be closer to 300,000."
"The fourth area of hyper growth is in what can only be described as the frail elderly. The baby population might have exploded by 11 percentage points between 2006 and 2009, but the number of people aged 100 and over jumped 53 per cent from 2440 to 3739."
Follow Bernard on www.twitter.com/bernardsalt
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