This ad is so strong. Most anti-smoking ads I´ve seen are showing people who are sick, dying and looking awful, but I know through research that most smokers do NOT identify themselves with that image. If they see someone on tv who has cancer, emphysema or whatever, they quickly come up with an excuse or say "As soon as I get ill I will quit but I feel fantastic". They think "Don´t I look awesome? I am young and healthy, out partying, living life, on top of the world... "
This ad let the smokers themselves spread the message in a clever way.
Read more: http://www.adnews.com.au/adnews/thai-smoking-ad-leaves-local-market-gasping