Tuesday, January 31, 2012

Some of the Superbowl ads, what do you think?

Some of the Superbowl ads, presented by Adweek. You can follow the stories on the Superbowl Adweek hub. Which one is your favourite and why? I kind of fancy the Coke polarbears. Maybe I´m just a girl, but it signals light and happiness, joy and play. Not too complicated, but still cute.  
2nd Story Software1

Agency: J.W. Morton and Associates, Cedar Rapids, Iowa
Creative: One :30 in the fourth quarter. The makers of TaxACT will emphasize that the TaxACT Free Federal Edition tax-preparation software is free for everyone.
Acura 2
Agency: To be determined
Creative: Creative is not yet known.

Agency: Venables Bell & Partners, San Francisco
Creative: The :60 above will air in the first break after kickoff. The 2013 Audi S7's LED headlights prove deadly for young vampires partying in the woods.
Anheuser-Busch InBev4

Agency: Anomaly, mcgarrybowen, Translation, all New York; Cannonball, St. Louis, Mo.
Creative: Two stylish :30s for Bud Light Platinum by Translation. One :60 for Bud Light by mcgarrybowen, one :30 by Cannonball. Two sweeping, historical, connected :60s for Budweiser by Anomaly, with the Clydesdales.
Best Buy5
Agency: Crispin Porter + Bogusky, Boulder, Colo.
Creative: One :30 focusing on a new product or service.

Agency: The Richards Group, Dallas
Creative: Teaser spot above. Two :30s in the second and third quarters. A football, basketball, bowling ball and puck made of Bridgestone tire material change the sports world. Tim Duncan, Deion Sanders, Steve Nash and Troy Aikman star, among others.

Agency: In-house
Creative: The :30 above. The brand's famous chimps make a business trip hell for a sad-sack worker, who could use a new job.

Agency: DDB, Chicago
Creative: The :30 above will air during the third quarter. A man sprouts a second excitable, soul-singing head after an inspirational visit to the auto site.
Century 219

Agency: Red Tettemer + Partners, Philadelphia
Creative: Teaser spot above. One :30 in the third quarter starring Donald Trump, Deion Sanders and Apolo Ohno, with Century 21 agents beating each icon at his own game.
Agency: To be determined
Creative: One 60-second spot. Model is not yet clear.

Agency: Wieden + Kennedy, Portland, Ore.
Creative: The polar bears return—one rooting for the Patriots, one for the Giants. An introductory :30 in the first quarter will be followed by one of two different :60s in the second (one of them is posted above), depending on which team is winning.

Agency: None (crowdsourced by Poptent, San Clemente, Calif.)
Creative: One :30 in the third quarter for Dannon Oikos Greek yogurt, starring John Stamos.

Agency: None (consumer-generated)
Creative: Two :30s—the top vote-getters from among the five finalists in the brand's Crash the Super Bowl contest. One of the finalists is posted above.

Agency: Grey, New York
Creative: One :30. The E*Trade baby reassures a new dad about planning for his newborn daughter's future, with help from E*Trade Financial Consultants.
General Motors15

Agency: Goodby, Silverstein & Partners, San Francisco, and Fallon, Minneapolis
Creative: Two Chevrolet ads from Goodby, for the Silverado and Sonic, and one consumer-generated spot (above) for the Chevy Camaro. Plus, one Cadillac spot for the ATS sport sedan, by Fallon.

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