Friday, January 27, 2012

The Australians love people screaming at them in the ads

When I first came to Australia, something that puzzled me was why the TV ads were so AWFUL. One after the other showed people screaming, shouting and singing badly towards me. I was in shock. Coming from a sophisticated advertising country like Sweden where ads are clever and subtle, fun and beautiful, I got headache from the Aussie ads. I had to turn the TV off. But they must be efficient and bring new business to the brands, because six years later they are still there. You get used to it...

These ads are not the ones that get presented in the industry papers or showcased on YouTube, so I can´t find more than this. I will update when I find more :)

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