The world-record holding tightrope walker was challenged by Volvo to walk between two semi-trailers, speeding toward a tunnel in order to demonstrate the precision of Volvo’s FH trucks. Scary!!!!
Another example of a brand that exaggerates. From Psfk:
Agency Grey in China developed a unique promotion to demonstrate the strength of Corelle‘s dinnerware. The company wanted to demonstrate that its products were chip-resistant, so a vending machine was set up to dispense plates to customers. People could purchase the plates the same as they would a typical vending machine snack and they dropped down without a scratch. You can see the machine in action in the video below:
via PSFK: http://www.psfk.com/2012/08/china-plate-vending-machine.html#ixzz256IR61PH