Thursday, August 23, 2012

Social marketers think all people want is info. Hahahahaha. So funny

Today I´ve borrowed from Brian Solis who found research from Pivot:

-  76% of marketers feel they know what their customers want yet only 34% have asked customers. 

- 83% of consumers seek deals, but only 53% of businesses think that’s what customers really want. 

- 45% of marketers feel that rewards programs are important to customers and 70% of social consumers thought otherwise. 

- 59% and 58% of social customers wish to engage businesses for buying insights and customers service respectively; on the contrary only 37% of marketers believe that these services are in demand by their customers. 

- There’s agreement between customers and marketers on product feedback. 55% of consumers and 53% of marketers would like to collaborate on improving products and experiences.

These are data proving social marketers have no clue on what to offer... As always, marketers and brands are stuck in the belief that they are in the centre of the world and that people are dyyyying to know more about what they need to offer. Sigh... We all need to face the fact that people are horribly selfish and all they want is goodies for themselves :) Offer what they search, and you will be loved:

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