If anyone has missed this excellent case study of how Tourism Queensland won the hearts of the world:
Then compare that campaign with Tourism Australia´s newly produced 250 million dollar campaign. No comments...
Read more: http://mumbrella.com.au/tourism-australia-unveils-new-250m-theres-nothing-like-australia-campaign-95252
Australia is really my favourite place in the world, but this ad feels old... Sorry!