Tuesday, June 5, 2012

Tourism Queensland vs Tourism Australia - no comments

If anyone has missed this excellent case study of how Tourism Queensland won the hearts of the world:


 Then compare that campaign with Tourism Australia´s newly produced 250 million dollar campaign. No comments... 

Read more: http://mumbrella.com.au/tourism-australia-unveils-new-250m-theres-nothing-like-australia-campaign-95252 

 Australia is really my favourite place in the world, but this ad feels old... Sorry!

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