Monday, February 6, 2012

How to do Strategic Planning. Home studying for strategists

I´ve gathered a couple of the slide shows I find interesting on the art of planning for advertising (and other marketing languages)
Creative Planning @ Miami Ad School
Creative Brief Workshop
View more presentations from Nick Emmel
This is the global Planner according to Planning Survey 2011, answered by over 2,000 strategic planners worldwide.
The Planner Survey 2011
View more documents from Heather LeFevre

1 comment:

  1. AnonymousMarch 8, 2012 at 11:45 PM

    Is there anything similar to the planner survey for other roles in advertising? Thinking account handlers/managers and creative types.

    ReplyDelete

Thank you for your insights :)

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