I´m a strategic planner at an ad agency in Stockholm, Sweden and I LOVE my job.
I´ve worked in the area of understanding and influencing
people for 15 years and have a very broad experience in marketing. My strength lies in consumer psychology and emotional branding; I´m deeply passioned about finding out what motivates and attracts people, and how brands can use this to make the consumer loyal and loving. I´m ambitious about my research and a bit of life experience in different work roles and countries has made me humble enough to take a serious look on the target before recommending strategies or ideas.
Agency experience:
I have worked in agencies for over 8 years both in Sweden
and Australia. I consulted almost full time for the award winning Swedish
agency Prime PR/United Minds for 5 years, doing PR, strategic qualitative research and
building creative communication strategies, working with brands like Swedish
Milk, Kraft Foods and Coke.
2010-2012 I freelanced as a strategic planner in Sydney (for The
Marketing Zoo, Pendulum, 31st Second and others), conducting
research, identifying consumer insights and created strategies. In
Australia I worked
with strategy on brands like Kit-Kat, Dettol, Campbell´s, ING Direct, Cancer
Institute and eharmony.
Client side:
After studying to be a political journalist at uni I was a
political writer back in Sweden for over 10 years, producing books and debate
articles, editorials and speeches for a think tank, various newspapers and as a ghost
writer for a large lobby organisation for Swedish corporations. This job
included research, analysing complex material and presenting the result in an
engaging, easy to understand way to get media coverage in order to
influence. I´ve also built up a brand around my side business as a Love Coach.
Looking forward to connecting with you :)
Carolin
Recommendations:
“People like Carolin are few and
far between. She's brimming with ideas, original thinking and different ways to
look at challenges and issues. Her thinking is driven by a innate desire and
aptitude for getting under that skin of the consumer and the brand in order to
arrive at fresh insights that can form the basis of great work. She brings an
energy and enthusiasm to a group that is infectious and helps to inspire
others.” February 23, 2012
1st Kenny Hill, Head of Business Development
& Group Business Director, 303 Creative Agency
worked directly with Carolin at Love Branding
worked directly with Carolin at Love Branding
“Carolin was recommended to
Pendulum Communications for strategic planning on a large integrated
experiential campaign for our financial client.
Carolins strategic approach to the brief was extremely insightful and the client was impressed with both Carolins findings and her presentation. She is very passionate and driven, along with having a great attitude and is a delight to work with.
I would recommend Carolin to anyone looking for an experienced articulate mind and a great personality fit for any company.
Simone Wengdal
Director
Pendulum Communications
Experiential / PR / Events” November 28, 2011
Carolins strategic approach to the brief was extremely insightful and the client was impressed with both Carolins findings and her presentation. She is very passionate and driven, along with having a great attitude and is a delight to work with.
I would recommend Carolin to anyone looking for an experienced articulate mind and a great personality fit for any company.
Simone Wengdal
Director
Pendulum Communications
Experiential / PR / Events” November 28, 2011
Top
qualities: Great Results, Personable, Creative
“Carolin is a passionate, driven,
out of the ordinary strategist who has developed a unique and valuable way of
looking at brand communications strategy. She is a prolific writer and
commentator in her field, which gives her a unique and current perspective on
consumers' relationships with the brands they choose to love (or hate), and
perhaps more importantly, why they make these choices.
I would recommend her wholeheartedly as someone who can genuinely give any strategy driven organisation a point of difference, and that "X-Factor" that so often is sought but rarely found.” October 6, 2011
I would recommend her wholeheartedly as someone who can genuinely give any strategy driven organisation a point of difference, and that "X-Factor" that so often is sought but rarely found.” October 6, 2011
1st Paddy Douneen LL.B, MBA, MAICD, AIMM, Media Director, BMF
was with another company when working with Carolin at Love Branding
was with another company when working with Carolin at Love Branding
“Carolin was recently engaged by
The Marketing Zoo to assist on a major pitch. Not only was Carolin a delight to
work with, her outputs were superb. We won the business and I would retain her
again on similar projects in a heartbeat.” May 11, 2011
Top qualities: Great Results, Personable, Expert
“First among Carolin Dahlman's
remarkable qualities is her enviable enthusiasm for her work. She is
consequently a prolific author and columnist with a wonderful capacity to
generate, develop and deliver new ideas in an engaging style. I first worked
with her at ninemsn where I subedited one of her columns and I later copyedited
one of her books. In all her work I've appreciated her rigour, openness to
feedback, ability to motivate and generosity of spirit.” December 18, 2011
1st Paul Stock, Subeditor, ninemsn
was with another company when working with Carolin at TheLoveCoach.info
was with another company when working with Carolin at TheLoveCoach.info
“Carolin is a joy to work with.
Her sharp intellect and keen observations are matched with a big heart and pure
professionalism. She has important things to share with the world, and makes
the most of her talent to help people improve their lives and find love. Expect
complete commitmet and fast action with her, as well as generosity beyond the
call of duty.” July 19, 2010
1st Charlotta Oberg, Cross-Cultural
Consultant, A Lotta Culture
was with another company when working with Carolin at Coaching2love.com
was with another company when working with Carolin at Coaching2love.com
“Carolin showed her professional
side when she presented to 80+ attendees at a November 09 Conference I ran. I
chose her for her differentiation and unique ideas.
The audience was excited, energised and enthusiastic, wanting more and recommending her return for future events. I was ecstatic.” January 19, 2010
The audience was excited, energised and enthusiastic, wanting more and recommending her return for future events. I was ecstatic.” January 19, 2010
Top
qualities: Personable, Good Value, Creative
“Carolin is a very skilled writer
and an excellent communicator with a deep understanding of societal and market
trends - and ther implications for consumer behaviour, branding and business.” August 18, 2010
1st Carl Elfgren, Owner, Revenue Consulting
was with another company when working with Carolin at United Minds
was with another company when working with Carolin at United Minds
“Carolin is intelligent, creative
and has strong integrity.” June 21,
2010
1st Jonas Hellman, Senior consultant, Prime PR
& United Minds
worked directly with Carolin at United Minds
worked directly with Carolin at United Minds
“Carolin was hired (as a
contractor) as my communications/PR advisor from 2007 until 2008, when I was
the CEO of The Federation of Swedish Business Owners.
Carolin always delivers excellent
quality and strives to perform her very best in all assigments given to her.
Carolin is a role model for reliability and trust, and she has a high level of
integrity. Also, Carolin has exceptional people skills.
Carolin's contributions to the
organization's success in public relations were crucial at the time, and her
work was highly appreciated.
I was very happy to work with Carolin and I would be pleased to work with her again.”October 11, 2011
Top
qualities: Great Results, High Integrity,
Creative
“Carolin is a very creative and conscientious
person, who works hard and effectively to create results and value not just for
herself, but for the rest of the group as well. She is also a very kind, warm
and likeable person who creates a positive atmosphere around her, which is of
tremendous value to any organization.” October 6, 2011
Top
qualities: Personable, High Integrity, Creative
“Carolin is hard working,
intelligent and great with clients, always creative and self going, coming up
with new ways to get publicity for the companies she worked with, most times
with stunning results. We also had lots of fun working together, which is a
bonus!” April 6, 2011
1st Kristofer Myrevik (fd
Nilsson), VD, delägare, konsult, Medial Kommunikation AB
managed Carolin at Medial Kommunikation
managed Carolin at Medial Kommunikation
“I was always very impressed by
Carolin's analytical strength and solid project management skills. This
probably derives from her being so brave and passionate about her work and that
she is very adaptive; unlike many others, Carolin appears to view change as
opportunity. I give her the best of recommendations.” August 19, 2010
1st Ann-Charlotte Högberg, Political Adviser,
Moderaterna, Swedish Parliament
worked with Carolin at Moderaterna
worked with Carolin at Moderaterna
