Yesterday I spotted a new TVC from P&O Cruises where a girl simply says "aaaaaa" during the whole 30 sec, in response to all the choices she has at the cruise ship. The ad is kind of cute, and the "aaaa" sticks out and creates interest, but when played during the same period as the ad from insurance company Allianz is showing people saying "aaaaaa" in response to disasters in their life, the P&O Cruises ad loses its appeal. Anyone who has seen the Allianz TV ad will think the girl on the cruise ship is in deep trouble...
Unfortunately I can´t find the cruise ship ad online, but here is the insurance one:
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