I love this ad!! It´s so different and intriguing. You can´t wait to find out WTF is going on. It´s quiet, not shouting or desperately trying to get my attention by playing loud music or showing the whole rainbow of colours. Nah, just subtle, clever and soft. I wish I had been a part of the team crafting this!!
Will it be effective though? I believe so! I guess the purchaser of expensive TV´s will be an intelligent person with taste, someone who appreciate the low key but cut through message. It will make him or her feel smarter too, it will make that person stop for a second and follow the story.
Compared to anything that is sold with "cheap" as the main benefit, where sales staff scream, sing or dance, and where products pass by in bold colours as if they try to force themselves into your mind, this ad is an oasis.
Source:
Top 6: January 11th 2012
Maybe LG has made their new OLED TV's a bit too thin. Agency: Y&R Amsterdam.
- CategoryHome electronics
- URLhttp://www.youtube.com/watch?v=EYX5fFxcXWU
- ClientLG Netherlands
- AgencyY&R Amsterdam
- ProductionElectric Zoo Amsterdam
- CountryNetherlands
- Uploaded10 January, 2012
- Director
Hans Knaapen - Creative Director
Lionell Schuring - Creative Director
Sheldon Bont - Copywriter
Andrew Maaldrink - Art Director
Nick Plomp - Art Director
Theo Korf - Client Team Director
Monique Nijenhof - Post production
Postoffice Amsterdam
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