Monday, October 15, 2012

Disney re-shapes the princess role.

I really like how Disney is showing that being a "princess" is not the same as wearing uncomfortable glass shoes and search for princes :) But I am missing the little boys? Can´t they be princesses too? 
Disney has released an inspirational new video to celebrate the Princess inside every young girl. It rebrands “princess” by framing it in terms of bravery, trust, loyalty, kindness, generosity, compassion, standing up for oneself, and standing up for others.
The ‘I Am a Princess’ video shows what the company believes it means to be a Princess today. You can check it out below:

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