Show don´t tell why you are good. Actions speak louder!

I love this campaign from Forsman & Bodenfors. It´s a part of the "exaggerate trend" where more and more brands are not just telling what makes their products really awesome, but actually shows it by overstating the practical benefit - and in that way making it emotional.

The world-record holding tightrope walker was challenged by Volvo to walk between two semi-trailers, speeding toward a tunnel in order to demonstrate the precision of Volvo’s FH trucks. Scary!!!!

Another example of a brand that exaggerates. From Psfk: 

VENDING MACHINE DISPENSES CHINA PLATES [VIDEO]

Corelle wanted to demonstrate how chip-resistant its dinnerware was, so it set up a machine that dropped down its plates when customers purchased them.

Agency Grey in China developed a unique promotion to demonstrate the strength of Corelle‘s dinnerware. The company wanted to demonstrate that its products were chip-resistant, so a vending machine was set up to dispense plates to customers. People could purchase the plates the same as they would a typical vending machine snack and they dropped down without a scratch. You can see the machine in action in the video below:

via PSFK: http://www.psfk.com/2012/08/china-plate-vending-machine.html#ixzz256IR61PH