Brian Solis recently presented in his newsletter an analysis of how
social media interacts with TV and movies. The people studied seem to be heavy
users, but aren´t those always the ones leading the way for others...?
"The Hollywood Reporter recently published an exclusive poll (of 750 social
network users aged 13-49) about social media led by market research firm
Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change
afoot in how Americans discover and consume entertainment.”
According to the study, 88% of respondents view social networking
sites like Twitter and Facebook as a new form of entertainment.
Hours Spent Each Week Doing Online Activities
Social networking and listening to music top the activities for
Generation-C and each is greater than the time spent watching full-length
movies or television shows on a weekly basis.
- 8 Hours: Visiting social networking sites.
- 8 Hours: Listening to music - 7 Hours: Watching full-length television shows. - 4 Hours: Watching full-length movies. - 4 Hours: Watching video clips (e.g. YouTube) - 4 Hours: Instant messaging
Here are the infographic from the study. If you want all the text (repeating the infographics...), check Brian Solis blog.
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