Turn a potato chip into an experience - beautiful and brilliant packaging

Today I am in love with this packaging design! In times of consumer needing to be constantly entertained, involved and engaged, a brand has to use every opportunity to stop them on their hamster wheel. To get their desired attention for another second. This is a brilliant way of making a generic product more interesting.

This Icelandic brand of chips eliminate the problem of loud crunchy noise and full on dirty hands digging into shallow chip bags; it's a box that folds out into a bowl! 

Designed by Edda Gylfadóttir, Guðrún Hjörleifsdóttir, and Helga Björg, Iceland

http://www.thedieline.com/blog/2011/4/18/orflogur-microchips.html