Oh Lego, brings out the best in ad agencies!

I really like most of the Lego campaigns; they are most times quirky and fresh thinking. This is the latest; don´t you love it too? :)


Reported by Inspiration Room today:

Lego imagines The Simpsons, South Park, Bert and Ernie, Donald Duck, Teenage Mutant Ninja Turtles, The Smurfs, Lucky Luke Daltons, Asterix and Obelix in this print advertising campaign designed at Jung von Matt Hamburg. The minimalist concept takes the Simpsons Lego approach already shared online, and applies it to other popular cartoon characters. The Imagine ad was developed at Jung von Matt, Hamburg, by executive creative director Deneke von Weltzien, creative director Karsten Ruddigkeit, copywriters Corinna Ernst and Johannes Milhoffer, art director Reza Ramezani, account director Marc-Olaf Duncker, account team Alex Berg, Bettina Kreiger and Jasmin Mirsberger. Post production was done at The Scope. Other creative Lego ads - collected by http://www.otherfocus.com/ Thanks! :) LEGO are colorful, plastic bricks which you can use to build pretty much everything you like. This is a very popular game and to promote it some more, a couple of company’s have made an advertising campaign for LEGO. I would like to show you these campaigns. Lego Advertisement Campaign by Blattner Brunner Credits Agency: Blattner Brunner, USA Executive Creative Directors: Jay Giesen, Dave Kwasnick Art Director: Derek Julin Lego Advertisement Campaign by Saatchi & Saatchi Build it. Lego Credits Agency: Saatchi & Saatchi, Singapore Creative Director: Andy Greenaway Copywriter: Stuart Harricks, Roger Makak Art Director: Stuart Harricks Photographer: Dean Zillwood, Idc Photographers Nz. Lego Advertisement Campaign by Ogilvy Lego. Imagine. Credits Advertising Agency: Ogilvy, Malaysia Executive Creative Directors: Gavin Simpson, Robert Gaxiola Creative Director: Eric Yeo Art Director: David Stevanov Copywriters: Greg Rawson, Ross Fowler Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson Lego Artists: Nicholas Foo Lego Builders: Too Jun Jie, Inessa Loh, Darshan Kadam Published: 2011 More about LEGO on the website www.lego.com.