The lovely Tali Jatali who runs a clothes shop selling her own design in Bondi Beach has got her business marketed in a very cute way. Who needs TV ads or print ads in magazines when you can attach yourself to what your target audience love and are like. Throw a bag with your logo on a really cool cruiser and put it down the beach - done! Surprising and creative marketing channel. No media agency involved, I assume... :)
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