38% of
those aged 6-13 who received money as a Christmas gift received $100 or more,
up from 28% in 2007. On average, those 6-13 year olds receiving money as a
Christmas gift received approximately $85, an increase of nearly 20% from 2007
when the average was $71. (this I would say must also be influenced by the fact
that money is worth less 4 years later...)
Young Australians who received money as Christmas gifts received the following amounts:
Source: Roy Morgan Young Australians Survey, 12 month moving average, July 2006 – June 2007 n = 2,277, July 2010 – June 2011, n = 2,206.
Young Australians who receive money as Christmas gifts spend money on:
Source: Roy Morgan Young Australians Survey, 12 month moving average, July 2006 – June 2007 n = 2,277, July 2010 – June 2011, n = 2,206.
When looking at what young Australians who receive money for Christmas do with money, saving in the bank continues to be popular, remaining unchanged since 2007 at 49%. However, there has also been an increase in spend on entertainment items with more young people buying toys, console games and books in 2011 than in 2007. Notably, the last 5 years has seen a decrease in spend on buying magazines (down to 17% in 2011 from 26% in 2007) and buying CDs (down to 17% in 2011 from 29% in 2007).
I find it interesting
that books are now more popular! Fewer read magazines and buy CD´s because these
have now moved online, but books are still popular! And even more than four
years ago. It´s just a Roy Morgan study and you can question how they have
asked the kids... but I hope books actually ARE more popular. Great news!
Ooooohhhh I like that research! I really hope books are more popular, they have always been pretty popular in our family, but sometimes it's important to remind the kids that books are just as fun as games etc. Nothing really beats a great book though and story time in our house is always a winner :)
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