In 1977 James O. Prochaska of the University of Rhode Island and colleagues developed the transtheoretical model, based on an analysis of different theories of psychotherapy, and it´s really similar to the classic funnel, just presented in a fancier language…
· Precontemplation – "people are not intending to take action in the foreseeable future, and are most likely unaware that their behaviour is problematic"
· Contemplation – "people are beginning to recognize that their behaviour is problematic, and start to look at the pros and cons of their continued actions"
· Preparation – "people are intending to take action in the immediate future, and may begin taking small steps towards change”
Psychologists wanted to find out how they could make 5th graders clean up the school yard.
One group of kids were simply told to pick up.
Research has also shown that doctors who get a little present, no matter how small, before meeting a patient will be more thorough. Bring out the best in people by flattering, encouraging and being warm. Shouting won´t work in the long run.